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Exterior Contractor Website Redesign

Making a Strong Local Reputation Easier to Find Online

Saints Exteriors was already attracting customers through door-to-door outreach and referrals, but its website had little information for homeowners researching exterior work. We rebuilt it around local search, customer trust, and easier inspection requests.

Saints Exteriors website shown on desktop
Saints Exteriors website shown on mobile
Project Details
Client
Saints Exteriors
Industry
Roofing & Exteriors
Location
White Bear Lake, MN
Focus
Local SEO & Inspection Requests
Before the Redesign

A Strong Local Reputation, But a Website That Fell Short

Saints Exteriors already had happy customers, real projects, and a steady flow of inquiries. But its small website offered little information about individual services or the questions local homeowners were searching for.

Limited Local Search Coverage

The old website had just a few general pages, with no dedicated pages for the services homeowners were searching for.

  • Roofing, siding, and windows had only brief descriptions
  • No dedicated pages for individual exterior services
  • Little content aimed at specific local searches
  • Limited on-page and technical SEO foundations

Not Enough Helpful Information

Homeowners could see a list of services, but found few answers to the questions that come up before deciding to request an inspection.

  • Little guidance on repair versus replacement
  • Limited details on storm damage and insurance claims
  • Few answers about materials and project steps
  • Most service information was kept on general pages

An Underused Local Reputation

Saints Exteriors already had reviews, project photos, and professional credentials, but the website could do more to put that proof in front of homeowners.

  • Completed projects lacked useful job context
  • Reviews were not connected to individual services
  • Credentials could be more prominent throughout the site
  • No service-specific proof beside inspection requests
What Changed

Built for Local Search, Customer Trust, and Inspection Requests

We created dedicated service pages, brought customer reviews and completed work into the experience, and made it easier to request an inspection from anywhere on the site.

Saints Exteriors service page showing locally relevant roofing and exterior information

Dedicated Service Pages & Local SEO

We built pages for roofing, siding, windows, gutters, storm restoration, and commercial work. Each adds helpful local content and FAQs, backed by page metadata, descriptive image text, structured data, and performance-focused development.

  • Six dedicated service pages
  • Locally relevant homeowner FAQs
  • Technical and on-page SEO foundations
Saints Exteriors exterior inspection request form on a service page

Inspection Forms on Key Pages

The old site already had an inspection form. We kept that useful feature and made it available directly on individual service pages, with clear calls to action throughout. The form also records how visitors heard about the business.

  • Forms on the homepage and service pages
  • Clear inspection calls to action
  • Self-reported inquiry sources
Saints Exteriors website section highlighting local exterior projects and homeowner reviews

Real Projects & Customer Trust

We gave homeowners more opportunities to see the company's work and reputation. Real project photos, customer reviews, licensing, and professional credentials now appear throughout the site and alongside relevant services.

  • Real work shown alongside services
  • Customer reviews at key decision points
  • More visible licensing and credentials
Finished Website Experience

A Better Path From First Visit to Inspection Request

The finished website gives homeowners more ways to find Saints Exteriors, research their specific project, see why other customers trust the company, and request an inspection when they're ready.

Find the Right Service

Dedicated pages for roofing, siding, windows, gutters, storm restoration, and commercial work give homeowners information that matches what they need.

See Why Homeowners Trust Them

Completed work, customer reviews, licensing, and professional credentials are easier to find while exploring each service.

Request an Inspection Easily

Inspection forms and clear next steps appear throughout the website, so visitors can reach out from the service page they're already reading.

Full homepage design for the Saints Exteriors website
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See Where Your Website May Be Losing Customers

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We’ll identify the three issues most likely to be limiting your local visibility, calls, and quote requests. You’ll also see how nearby competitors are handling those same opportunities.

  • Local Search Visibility
  • Customer Trust
  • Calls and Quote Requests
  • Competitor Opportunities

You’ll get a clear and prioritized review tailored to your business. No automated score or confusing technical report.

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