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Exterior Contractor Website Redesign

From Zero Website Inquiries to Their First Request

We rebuilt K Preisler Construction's website around local search, real project proof, and easier inspection requests. About a month after launch, it received its first recorded form inquiry.

K Preisler Construction website shown on desktop
K Preisler Construction website shown on mobile
Project Details
Client
K Preisler Construction
Industry
Exterior Contracting
Location
Cambridge, MN
Focus
Local SEO & Lead Capture
Before the Redesign

The Old Website Wasn't Helping Turn Interest Into Inquiries

K Preisler Construction had years of experience, positive customer reviews, and plenty of completed work. But its four-page website offered limited service information and made it unnecessarily difficult to send an inquiry.

Limited Service & Local Search Coverage

Several services were grouped together or had no page of their own, leaving little room to answer local homeowners' questions.

  • Roofing and siding shared one page
  • Windows and doors shared another page
  • No dedicated pages for gutters, decks, or commercial work
  • Limited local content and foundational SEO

Completed Work Needed More Context

The site had photos and reviews, but didn't make it easy to see what each project involved or whether the company had done similar work.

  • Project photos had little information about the work
  • Job locations and materials weren't clearly highlighted
  • Reviews weren't closely connected to individual services
  • Experience and credentials could be more visible

Too Much Work to Get in Touch

The long contact form was tucked away near the bottom of a separate page and asked for too many details up front.

  • The form was buried on the contact page
  • Visitors had to leave the service they were viewing
  • Seven to eight detailed questions before submitting
  • No quick inspection form on individual service pages
What Changed

More Search Coverage, Stronger Trust, and Easier Inquiries

We expanded the site from four main pages to 11, made real project experience easier to evaluate, and gave homeowners a shorter path to an inspection request.

K Preisler Construction service and local coverage section

Dedicated Services & Local SEO

We created individual pages for roofing, siding, windows, doors, gutters, decks, and commercial work, with helpful FAQs and local service details. We also added page metadata, descriptive image text, and structured data.

  • Seven focused service pages
  • Helpful local content and FAQs
  • On-page and technical SEO foundations
K Preisler Construction project examples showing completed local exterior work

Real Projects & Stronger Trust

We added project cards that explain the work completed, including locations, project details, and materials. Customer reviews, Kevin's experience, and professional credentials are also easier to find.

  • Detailed local project examples
  • Reviews near relevant services
  • More visible experience and credentials
K Preisler Construction inspection request form on a service page

Shorter Inspection Requests

Instead of sending every visitor to a long form, we placed short inspection request forms on the homepage and main service pages. Homeowners can reach out with basic details without filling out a lengthy questionnaire.

  • Forms visible on key pages
  • Fewer questions to answer
  • A simpler first step for homeowners
Finished Website Experience

A Clearer Path From Local Search to Inspection Request

The finished site helps homeowners find the right service, get answers to common questions, see real local projects, and request an inspection without extra steps.

Search-Focused Service Pages

Seven dedicated service pages include local information, homeowner FAQs, and SEO foundations to support more relevant searches over time.

Proof From Real Local Projects

Detailed project examples, including work in Braham and North Branch, sit alongside customer reviews, credentials, and years of experience.

Easy Inspection Requests

A short form on the homepage and main service pages lets homeowners send an inspection request without searching for the contact page.

Full homepage design for the K Preisler Construction website
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  • Local Search Visibility
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  • Calls and Quote Requests
  • Competitor Opportunities

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